Celebrity Apprentice – Lifelock / Norton 360

This week’s task was to create a 4 page advertorial introducing a new product bundle from Norton and Lifelock. The bundle is aimed to protect consumers from identity theft. Both teams created good advertorials, but neither was exactly what the executives were looking for. Rock Solid was more organized for this task than they were last week. Bret was a little hard to manage, and Darryl Strawberry seemed a little too laid back. Over on Tenacity’s side, you could see the tension building as the women worked out their design. Once again, Cyndi slowed down the whole process, while Summer really couldn’t articulate her ideas clearly.
I don’t think Tenacity really gelled this week. Their advertorial and presentation was chosen over Rock Solid’s, but the executives will still need to do some tweaking in order to make it useful. The meeting with the executives was brutal. C’mon, really? Cyndi brought up her son’s internet habits? Someone should pull her aside before these meetings and tell her to stay focused and just listen to what the executives say.
Rod Blagojevich continues to amaze me. While he was going to the prop warehouse with Darryl, he actually walked out of his way to shake hands with anyone and everyone. It was funny to see. Darryl had to tell him, this is New York; you gotta say hi and keep walking. Otherwise, I’m sure their walk would have taken forever! At one point in the process of discussing their spokesperson, Rod said that he wished there was more discussion – and I think he’s right. Michael had his man picked and didn’t want to talk about it. It would have been nice to see him get input from the team before making his decision. Shortly afterward, Rod is shown talking about that discussion and he lists 4 things that he was able to accomplish as Governor of Illinois “in gridlock”. Unbelievable! This guy is constantly tooting his own horn and pointing out his accomplishments. Are all politicians like that? I guess in his situation he may feel the need to point out his successes, right now people see him in a negative light.
Darryl Strawberry seemed extremely laid back; he took a few extra minutes to smoke before getting in the van to go to the prop warehouse. If you watched closely, you could see him gravitating to the couch that was in the studio where Rock Solid was working. The funniest moment for me was watching Rod use a laptop. I couldn’t believe my eyes. Although, I shouldn’t laugh too loudly – he types just like me!
In the end Darryl offered himself up to be fired. He kinda quit though. It’s too bad, I think he would have done well; he was the biggest draw last week. I hope that his charity doesn’t feel let down by that. Hopefully, he won’t regret that decision. “Darryl, you’re fired.”